Really Bad Branding: Part 2
This is a family-style restaurant that I saw in Yokohama the other day. For those of you who don’t read Japanese, the name of the place is Broccoli Land. Yes, it sounds every bid as bad in Japanese as it does in English. It’s the kind of place you would threaten your kids with.
“Now Jenny, if you clean up your room and are nice to your little brother, we’ll take you both to Disney Land, but if you don’t behave yourself, we’re going to Broccoli Land.”
“Nooooo! Don’t make me go to Broccoli Land. I’ll be a good girl. I promise!”
The kids don’t even have to know what the place is. The name alone sounds like torture.