I guess I’ve lost touch with the American mainstream. The chicken has been playing stateside for a few months, but I just stumbled upon it the other night.

www.subservientchicken.com

It seems that Burger King (that bastion of nutrition and wholesome family values) has decided the best way to foster a positive image is to pay some guy to dress like a giant chicken (that seems to be wearing a garter belt) and respond to commands via a simulated web-cam.

Standard stuff like “sit”, “roll over”, and “play dead” seem to work as do some oddball stuff like “make a chicken sandwich” or “show me the money.”

I didn’t experiment much because, quite frankly, this thing really creeps me out!

I mean, if consenting adults want to dress up like chickens in the privacy of their own homes, I’m cool with that. I don’t want to hear about it, but I’m cool it. Likewise, if some sleeze-ball porn site puts up a vouristic web-cam so members can watch a guy in a chicken costume bark like a dog, I don’t give it a second thought. The Internet is here to service all manner of peculiar predilection.

Somehow though, there is something disturbing about the fact that Burger King finds this a good way to make a favorable impression on the American public.

It seems that even Kansas in not in Kansas any more.

This entry was posted on Monday, August 23rd, 2004 at 10:13 pm and is filed under America. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.