Hey, Tivo! Leave Those Kids Alone!
Tuesday, June 20th, 2006BusRadio, a Massachusetts-based start-up, has discovered a brief interval where children and not being marketed to; the bus ride to school. BusRadio installs their radios free of charge into the buses and then “provides advertiser’s [sic] with a unique and effective way to reach the highly sought after teen and tween market.”
I’m of two minds on this. The entrepreneur in me slaps myself on the forehead and says “Damn! I wish I’d thought of that.” The human being inside me wishes we could let kids be kids for a few more years before turning them into proper, well-behaved consumers.